I enjoy coffee especially in coffee shops. My favourite is Caffè Nero (Italian for 'black coffee' - how I like it). I prefer it over Starbucks (with its too thick mugs) and Costa (the name says it all). CN makes out it's Italian but in fact Caffè Nero Group Plc is a British chain established only 10 years ago (1997). It currently runs around 300 shops nationwide including one near here in Golders Green.
They have a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's loyaltycard is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink (of any size note!)
Along with traditional espresso based drinks (I like Americano - watered down espresso) Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 they relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes (Real Soup). Though it does not use Fairtrade labelling and it is not Fair trade Certified, the chain claims it does trade fair and purchases its coffee at premium prices for a better deal with the producers.
Along with traditional espresso based drinks (I like Americano - watered down espresso) Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 they relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes (Real Soup). Though it does not use Fairtrade labelling and it is not Fair trade Certified, the chain claims it does trade fair and purchases its coffee at premium prices for a better deal with the producers.
Spelling
There should be a grave accent over the "e" in Caffè Nero, but it is sometimes erroneously written with an acute one, or with no accent at all.
The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - here
There should be a grave accent over the "e" in Caffè Nero, but it is sometimes erroneously written with an acute one, or with no accent at all.
The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - here
The official website is - here
Commercial success
Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero has been named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.
Starting in London, the chain has expanded to over 290 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero has been named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.
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